{"id":7809,"date":"2019-02-13T00:00:00","date_gmt":"2019-02-12T23:00:00","guid":{"rendered":"https:\/\/uat.locautorent.com\/area-stampa\/locauto-launches-dynamic-pricing-curbside\/"},"modified":"2026-03-25T08:57:14","modified_gmt":"2026-03-25T07:57:14","slug":"locauto-launches-dynamic-pricing-curbside","status":"publish","type":"news","link":"https:\/\/www.locautorent.com\/en\/press-area\/locauto-launches-dynamic-pricing-curbside\/","title":{"rendered":"Locauto launches dynamic pricing&#8230;curbside"},"content":{"rendered":"<div class=\"wp-block-wrapper wp-block-core-heading-wrapper\">\n<h2 class=\"wp-block-heading\">Locauto premieres a new fan engagement formula<\/h2>\n<\/div><div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\">The advertising revolution passes through immediacy and speed. Thanks to a new technological solution, Locauto is now able to broadcast in <em>real time<\/em> the best car rental rate available on the www.locautorent.com website and App, through edge-of-field LEDs. <br\/><\/p>\n<\/div><div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\">The innovative &#8220;instant ADV&#8221; solution was created in collaboration with Fluid Next, an innovative technology platform that focuses on a <em>disruptive<\/em> approach, intervening in the traditional logic of sports sponsorship at the stadium. A dynamic message, active at all FC Inter home matches and updated in real time with the best rental rate available at that precise moment.   <\/p>\n<\/div><div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\">The experiment, which had already started during the Inter-Milan derby last week, is a concrete example of innovative creativity, which placed the product at the center of communication. Above all, it is the &#8220;first of its kind&#8221; for a car rental company in the field of integrated communication, which intends to best combine traditional advertising with digital advertising.   <\/p>\n<\/div>","protected":false},"featured_media":7810,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Locauto launches dynamic pricing...curbside","_seopress_titles_desc":"Locauto premieres a new fan engagement formula by displaying the best available rental rate in real time on the San Siro's curbside LEDs","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":""},"class_list":["post-7809","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/news\/7809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/media\/7810"}],"wp:attachment":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/media?parent=7809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}