{"id":7844,"date":"2020-01-22T00:00:00","date_gmt":"2020-01-21T23:00:00","guid":{"rendered":"https:\/\/uat.locautorent.com\/area-stampa\/locauto-presents-locauto-young-the-car-rental-for-new-drivers\/"},"modified":"2026-03-25T08:57:20","modified_gmt":"2026-03-25T07:57:20","slug":"locauto-presents-locauto-young-the-car-rental-for-new-drivers","status":"publish","type":"news","link":"https:\/\/www.locautorent.com\/en\/press-area\/locauto-presents-locauto-young-the-car-rental-for-new-drivers\/","title":{"rendered":"Locauto presents &#8220;Locauto Young&#8221; the car rental for new drivers"},"content":{"rendered":"<div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\"><em>Milan, January 22, 2020.<\/em> Big news at Locauto: as of today, even newly licensed drivers can rent a car thanks to Locauto Young, the new service created for those who have had their driver&#8217;s license for less than 12 months, until now excluded from the short-term rental market in Italy. <br\/><br\/>Locauto Young introduces, for the first time in the industry, a simple and smart rental mode designed for young drivers who want to approach the service and enjoy a worry-free driving experience, in compliance with current regulations.<br\/><br\/>Locauto customers can choose, depending on the car group opted for, packages with all-inclusive flat rates (rental, damage and theft coverage, road, airport and rail charges, unlimited kilometers, roadside assistance and VAT) starting from 60 euros per day.<\/p>\n<\/div><div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\">&#8220;We have decided to differentiate ourselves from competitors and launch an important revolution in the sector,&#8221; says Raffaella Tavazza, Vice President of Locauto, &#8220;by making the short-term rental service available to a new segment of potential customers who are increasingly requesting this option. Welcoming the incoming requests from the new generations has a strong meaning for our Group, which has decided to launch a message of confidence and openness to the future.&#8221;<\/p>\n<\/div><div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\">The communication campaign that launches the service is also innovative: &#8220;The Company believed in the project from the start,&#8221; comments Giuliano Benaglio, Communication Director of Locauto, &#8220;creating a communication plan mainly oriented to digital channels to approach in a coherent way, a target audience that is unusual for a rental company.<\/p>\n<\/div>","protected":false},"featured_media":7845,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Locauto presents \"Locauto Young\" the car rental for newly licensed drivers","_seopress_titles_desc":"The company launches a challenge to the industry with the first product dedicated to customers who have only recently obtained a driver's license","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":""},"class_list":["post-7844","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/news\/7844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/media\/7845"}],"wp:attachment":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/media?parent=7844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}