{"id":7856,"date":"2022-09-27T00:00:00","date_gmt":"2022-09-26T22:00:00","guid":{"rendered":"https:\/\/uat.locautorent.com\/area-stampa\/drive-me-by-locauto-a-journey-to-enhance-uniqueness\/"},"modified":"2026-03-25T08:57:24","modified_gmt":"2026-03-25T07:57:24","slug":"drive-me-by-locauto-a-journey-to-enhance-uniqueness","status":"publish","type":"news","link":"https:\/\/www.locautorent.com\/en\/press-area\/drive-me-by-locauto-a-journey-to-enhance-uniqueness\/","title":{"rendered":"Drive me by Locauto: a journey to enhance uniqueness"},"content":{"rendered":"<div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\"><em>Milan, September 27, 2022.<\/em>  An emotional journey made up of words, anecdotes and images aboard a car, an intimate and perfect envelope for telling fragments of one&#8217;s story, unhinging cultural stereotypes linked to widespread prejudice and valuing diversity.  <\/p>\n<\/div><div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\">&#8220;Guidami by Locauto is an initiative to which we are very attached,&#8221; says <strong>Raffaella Tavazza, CEO of the Locauto Group<\/strong>, &#8220;and it represents the Group&#8217;s commitment to giving space and visibility to new paths, reflections and insights for overcoming stereotyped visions. The car, which accompanies us in our everyday lives, as a place where we can reveal our own frailties, ambitions and listen, to understand the diversity of each of us.&#8221;   <\/p>\n<\/div><div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\">Thus was born a four-part video story across Italy with four artists who are reshaping a more inclusive future: <strong>Michela Giraud<\/strong>, stand up comedian and actress; <strong>Lucille Ninivaggi<\/strong>, tattoo artist and entrepreneur; <strong>Bellamy Ogak<\/strong>, social equity popularizer and founder of Afroitaliansouls; and<strong> Pierluca Mariti<\/strong>\n&#8220;PiuttostoChe,&#8221; comedian and content creator, to raise awareness of issues of intersectionality, identity and gender equality.  <\/p>\n<\/div><div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\">The &#8220;Drive me by Locauto&#8221; project is developed through interviews on board Locauto vehicles, retracing the most significant places of each protagonist, collecting their stories and reflections <em>on the road<\/em>.<\/p>\n<\/div><div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\">The four episodes will be published from late September on a weekly basis on the www.locautorent.com\/guidami website and Locauto social channels (Facebook, Instagram, Linkedin).<\/p>\n<\/div>","protected":false},"featured_media":7857,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Drive me by Locauto: a journey to enhance uniqueness","_seopress_titles_desc":"Locauto launches \"Drive Me\" CSR project to raise awareness of intersectionality, identity and gender equality issues","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":""},"class_list":["post-7856","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/news\/7856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/media\/7857"}],"wp:attachment":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/media?parent=7856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}