{"id":7908,"date":"2024-04-09T00:00:00","date_gmt":"2024-04-08T22:00:00","guid":{"rendered":"https:\/\/uat.locautorent.com\/area-stampa\/locauto-emphasizes-the-simplicity-and-speed-of-its-services-with-an-ironic-fun-and-unique-campaign\/"},"modified":"2026-03-25T08:57:33","modified_gmt":"2026-03-25T07:57:33","slug":"locauto-emphasizes-the-simplicity-and-speed-of-its-services-with-an-ironic-fun-and-unique-campaign","status":"publish","type":"news","link":"https:\/\/www.locautorent.com\/en\/press-area\/locauto-emphasizes-the-simplicity-and-speed-of-its-services-with-an-ironic-fun-and-unique-campaign\/","title":{"rendered":"LOCAUTO EMPHASIZES THE SIMPLICITY AND SPEED OF ITS SERVICES WITH AN IRONIC, FUN AND UNIQUE CAMPAIGN"},"content":{"rendered":"<div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\"><em>Milan, April 09, 2024<\/em> &#8211; <strong>Locauto Group<\/strong>, a leading Italian car and commercial vehicle rental company with more than 100 locations throughout Italy, is back on TV with<strong> a new commercial<\/strong> that with its ironic and disruptive tone of voice reflects, also in its way of communication, the <strong>speed and simplicity of the rental services offered<\/strong>.<\/p>\n<\/div><div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\">The advertising campaign, created with creativity by McCann Worldgroup Italy, aims primarily to reinforce<strong>brand identity<\/strong> and <strong>brand recognition<\/strong>. The prominence of the logo for almost the entire duration of the commercial is a guarantee of this, highlighting<strong> Locauto&#8217;s commitment<\/strong> to positioning itself as a solid and reliable presence perfectly integrated into the everyday lives of its customers. <\/p>\n<\/div><div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\">With this campaign, <strong>Locauto confirms its leadership role in the<\/strong> car and van <strong>rental industry<\/strong>, offering not only an efficient and fast service, but also a memorable communication, characterized by a highly distinctive irony, which is completely detached from the more institutional tone of voice used by the industry.<\/p>\n<\/div><div class=\"wp-block-wrapper wp-block-core-paragraph-wrapper\">\n<p class=\"wp-block-paragraph\">From Sunday, <strong>April 7<\/strong>, with planning by UM Italy, <strong>the 30&#8243; and 15&#8243; TV spot is on air,<\/strong> broadcast on Mediaset channels from April 7 to 20, 2024, on <strong>addressable TV<\/strong> on Mediaset Infinity from April 22 to 28, 2024, and on <strong>connected TV<\/strong> through Prime Video from April 15 to May 5, 2024. The campaign will then see a digital and social declination through dedicated content on Locauto&#8217;s Youtube, Instagram and Facebook channels. <br\/><\/p>\n<\/div><div class=\"wp-block-wrapper wp-block-core-image-wrapper\">\n<figure><img decoding=\"async\" src=\"https:\/\/www.locautorent.com\/wp-content\/uploads\/2026\/02\/Comunicato-stampa_reAumUn.jpg\" data-image=\"Comunicato stampa.jpg\"\/><\/figure>\n<\/div>","protected":false},"featured_media":7909,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"The new commercial of Locauto Group 2024 | Locauto","_seopress_titles_desc":"From April 7, 2024 on TV the new commercial of Locauto Group, a leading Italian car and van rental company with more than 100 locations in Italy.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":""},"class_list":["post-7908","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/news\/7908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/media\/7909"}],"wp:attachment":[{"href":"https:\/\/www.locautorent.com\/en\/wp-json\/wp\/v2\/media?parent=7908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}