Locauto returns to TV with a new ironic and surprising commercial

Locauto Returns to TV with a New Witty and Surprising Commercial

Starting October 22, Locauto is back on TV with a new commercial that breaks the mold of traditional automotive advertising. The ad, available in a 30-second version and three 15-second cuts, begins like a classic car commercial, with spectacular visuals and epic music, but surprises viewers at the end by showcasing Locauto’s flexible and accessible mobility. It’s an original way to tell the story of car rental, putting flexibility and the practicality of the services front and center.

You can watch it on Mediaset and Rai channels until November 8, on Mediaset Infinity in addressable TV mode, and until November 19 on digital platforms such as YouTube, Instagram, and Facebook. The campaign combines television and social media to reach audiences wherever they are.

The campaign maintains Locauto’s creative and recognizable style: witty, fun, and immediate, able to capture attention without losing sight of the practical benefits of the service.

Where to Watch the Locauto Commercial

The focus remains on everyday mobility, told with a fresh and innovative approach: a commercial designed to surprise, entertain, and show that renting with Locauto is the smart solution.

All that’s left is to watch it and be pleasantly surprised!