Locauto is on TV: introducing our new commercial

Mark your calendar: starting April 7th, Locauto will be on TV with its latest commercial! We partnered with McCann Worldgroup Italia and UM Italy to create this commercial, and we couldn't be prouder of the result: a burst of humor and fun that fully celebrates the simplicity and speed of our services. These characteristics have helped us become the leading company in the car and commercial vehicle rental sector since 1979 and open over 100 locations in Italy.

In a world where advertising communication often gets lost in seriousness and formality, we decided to take a radical turn. Irony becomes the core of the campaign, with a commercial that breaks the mold and stands out for its creativity, completely deviating from the typical institutional tone of the sector.

Where to see the Locauto commercial

The undisputed star of the commercial is the Locauto logo, the blue elephant you've seen many times on the streets of your city: now this presence becomes a part of everyday life for all Italians through television. You can see it in its 15- and 30-second versions on Mediaset channels, on Infinity, and on Prime Video from April 7th to May 5th, as well as on Locauto's YouTube, Instagram, and Facebook channels.

We will keep you company on all the channels you frequently visit: we hope to become a familiar face for you if you don't already know us. With this campaign, we aim once again to demonstrate our ability to innovate and entertain while offering the high-quality services that make us the benchmark in the vehicle rental sector in Italy.

Haven't had the chance to see our commercial? Watch it here!