Pierluca Mariti
Stand-up comedian very close to issues such as gender equality and civil rights. His motto? "Those who laugh at themselves laugh well"
WATCH THE EPISODE
Guidami by Locauto: a journey to enhance uniqueness
Guidami by Locauto is an emotional journey made of words, anecdotes and images aboard a car, an intimate and perfect envelope to tell fragments of one's own story, unhinge cultural stereotypes linked to widespread prejudices and enhancing diversity.
A video story in four episodes, across Italy, to raise public awareness of the issues of intersectionality, identity and gender equality together with four artists who are redesigning a more inclusive future: Michela Giraud, stand up comedian and actress, Lucille Ninivaggi , tattoo artist and entrepreneur, Bellamy Ogak, popularizer of social equity and founder of Afroitaliansouls and Pierluca Mariti “PiuttostoChe”, comedian and content creator.
The project develops with the editorial partnership of Corriere della Sera through interviews with journalists Virginia Nesi and Greta Privitera who, aboard Locauto vehicles, retraced the most significant places of each protagonist, collecting their stories on the road.
Follow our Instagram account and discover all the curiosities and insights of Guidami by Locauto
The protagonists of Guidami by Locauto
Bellamy Ogak
Founder of Afroitalian Souls, she also deals with the dissemination of anti-racism / feminism / social inequalities.
WATCH THE EPISODE
Michela Giraud
Among the most popular Italian stand-up comedians, her Netflix special is the first of an Italian woman stand-up comedian, distributed in 190 countries.WATCH THE EPISODE
Lucille Ninivaggi
First designer, now tattooist and writer, she is the author of “La tatuatrice gentile”, a novel published by Mondadori.
WATCH THE EPISODE