Locauto presents “Locauto Young” the car rental for new drivers

Milan, January 22, 2020. Big news at Locauto: as of today, even newly licensed drivers can rent a car thanks to Locauto Young, the new service created for those who have had their driver’s license for less than 12 months, until now excluded from the short-term rental market in Italy.

Locauto Young introduces, for the first time in the industry, a simple and smart rental mode designed for young drivers who want to approach the service and enjoy a worry-free driving experience, in compliance with current regulations.

Locauto customers can choose, depending on the car group opted for, packages with all-inclusive flat rates (rental, damage and theft coverage, road, airport and rail charges, unlimited kilometers, roadside assistance and VAT) starting from 60 euros per day.

“We have decided to differentiate ourselves from competitors and launch an important revolution in the sector,” says Raffaella Tavazza, Vice President of Locauto, “by making the short-term rental service available to a new segment of potential customers who are increasingly requesting this option. Welcoming the incoming requests from the new generations has a strong meaning for our Group, which has decided to launch a message of confidence and openness to the future.”

The communication campaign that launches the service is also innovative: “The Company believed in the project from the start,” comments Giuliano Benaglio, Communication Director of Locauto, “creating a communication plan mainly oriented to digital channels to approach in a coherent way, a target audience that is unusual for a rental company.