Chat with us, powered by LiveChat
Collection offices

Most popular suggestions
My locauto

History, values and mission

The heart of our enterprise

We move those who move Italy. Since 1979.

Locauto is a family company despite its size, and we want to share with you our values as a company and as human beings.

Learn more about Locauto

Our Story

1979

Locauto was born in Milan: the historic elephant icon was designed by one of the founding partners during a dinner at Pizzeria Transatlantico.

1980

Locauto, as part of its core business of car leasing and financing, registers its first car: a Talbot Samba. The company's first location is at 26 Via Pisacane, Milan.

1984

Locauto is among the first Italian companies to offer long-term rental service to corporate customers. The company's new headquarters is at 45 Via San Vittore, Milan.

1987

Through a network of local entrepreneurs, Locauto establishes "Locautines," satellite companies that bring long-term rental to Italy's major realities. The company crosses the 10,000-customer milestone.

1993

Locauto is permanently abandoning leasing to focus on long-term rental, a booming market.

1999

Locauto celebrates its 20th year in business: the birthday is celebrated with the group's first general convention in Paris.

2004

Locauto enters the short-term rental business and subsequently coined the Locauto Rent brand. At the end of the year there are 6 rental offices: Catania, Milan Linate, Milan Malpensa, Pisa, Rome Termini and Venice.

2011

After only 8 years, Locauto Rent completes coverage of major Italian airports. Short-term rental turnover is growing dramatically.

2013

Locauto Rent becomes the Italian partner of the world's leading multinational rental company Enterprise Mobility, with a long-term agreement. At the end of the year, the company moves to its Milan headquarters at 39 Via Gustavo Fara.

2015

After Enterprise Rent-a-Car, brand portfolio expands with international brands National and Alamo. Rental offices are being expanded with a new look.

2016

on Elefast, Locauto is among the first companies in the world to launch digital smart rental. The company is Official Rent-a-Car of Inter and Roma. A new sales office is opened in the capital.

2018

After completing the airport and rail network, Locauto develops downtown offices and launches the van rental business, Locauto Van.

2020

Locauto launches Smart Check-In, a service that allows customers to independently manage the booking and preparation of the rental agreement and pick up the vehicle directly at the parking lot.

2023

Birth of MyLocauto Friends, the loyalty program that evolves (increasing discounts and benefits) along with each customer's rental habits that takes into account each customer's history from the day they enroll in the program.

2024

Round figure: Locauto in 45th anniversary year opens 100th rental office.

Prev
Next
Our values

Integrated mobility and human growth: our mission in hiring

Although our size has grown significantly compared to the past, we are and want to remain a family company, building the growth of our employees not only from a professional point of view, but also and especially from a human point of view.

This is reflected in the smile and helpfulness that greet thousands of customers every day in all rental offices, in the ability to listen and respond to their requests, in the continuous effort to study innovative, flexible and convenient mobility solutions for them and with them.

Above all, it is reflected in the absolute best service level found in the short-term rental industry.*

We make transparency a fundamental pillar of our relationship with employees and clients, and we reward loyalty and hard work with strong and lasting relationships of trust.

We create added value for the economy, generating new jobs every year throughout Italy and continuously investing in facilities, training, research and technology.
We are sensitive to the issues of eco-sustainability and integrated mobility: our fleet, thanks to special agreements with car manufacturers, is renewed almost in its entirety every 6/8 months and is equipped with hybrid vehicles to meet the needs of the most sensitive customers, especially in large urban centers.

*Market research “Customer Satisfaction” EMG Acqua Group. Date of survey: december 2018

Your mobility, our experience

Trust Locauto: for over 40 years we have been supporting those who travel for work or pleasure.