Here in Locauto we promote an inclusive culture and we strongly believe in gender equality. 

Concurrently with the International Day for the Elimination of Violence against Women, we decided to support Call4Margherita, the campaign promoted by ActionAid Italy inspired by a true story of a woman who called the police pretending to order a pizza to save herself from her abusive boyfriend. 

That's why, from November 18th to November 25th, the traditional elephant logo turns red, to remember, through this symbolic colour, violence and femicide victims and making everyone aware of this public emergency.  

To give voice to a message of change and hope, we decided to trust the artistic sensibility of the pop illustrator Momusso for the creation of a work containing a simple message that, unfortunately, still needs to be said: SOLEMAI, never alone again in the battle against violence against women.

SOLEMAI t-shirts, made in a limited edition with Twinset support, will be on sale on twinset.com unitl November 30th and the entire proceeds will be donated to the campaign Call4Margherita to support the protection of women rights program projects, promoted by ActionAid Italy.