Pierluca Mariti
Stand-up comedian close to issues such as gender equality and civil rights. His motto? “He who laughs well laughs at himself.”
Drive me by Locauto
A journey to enhance uniqueness
A journey to raise awareness of issues of intersectionality, identity and gender equality
Guidami by Locauto is an emotional journey made up of words, anecdotes and images aboard a car, an intimate and perfect envelope for telling fragments of one’s story, unhinging cultural stereotypes linked to widespread prejudice and valuing diversity.
A four-part video storytelling across Italy to raise awareness of the issues of intersectionality, identity and gender equality with four artists who are redesigning a more inclusive future: Michela Giraud, stand up comedian and actress; Lucille Ninivaggi, tattoo artist and entrepreneur; Bellamy Ogak, social equity popularizer and founder of Afroitaliansouls; and Pierluca Mariti “RatherThan,” comedian and content creator.
The project is developed with the editorial partnership of Corriere della Sera through the interviews of journalists Virginia Nesi and Greta Privitera who, on board Locauto vehicles, retraced the most significant places of each protagonist, collecting their stories on the road.
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The protagonists of Guidami by Locauto
Bellamy Ogak
Founder of Afroitalian Souls, she is also involved in popularizing issues pertaining to anti-racism, feminism and social inequality.
Michela Giraud
Among the most popular Italian stand-up comedians, her Netflix special is the first by an Italian female stand-up comedian, distributed in 190 countries.
Lucille Ninivaggi
Formerly a designer, now a tattoo artist and writer, she is the author of “The Gentle Tattooist,” a novel published by Mondadori.
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