Drive me by Locauto: a journey to enhance uniqueness

Milan, September 27, 2022. An emotional journey made up of words, anecdotes and images aboard a car, an intimate and perfect envelope for telling fragments of one’s story, unhinging cultural stereotypes linked to widespread prejudice and valuing diversity.

“Guidami by Locauto is an initiative to which we are very attached,” says Raffaella Tavazza, CEO of the Locauto Group, “and it represents the Group’s commitment to giving space and visibility to new paths, reflections and insights for overcoming stereotyped visions. The car, which accompanies us in our everyday lives, as a place where we can reveal our own frailties, ambitions and listen, to understand the diversity of each of us.”

Thus was born a four-part video story across Italy with four artists who are reshaping a more inclusive future: Michela Giraud, stand up comedian and actress; Lucille Ninivaggi, tattoo artist and entrepreneur; Bellamy Ogak, social equity popularizer and founder of Afroitaliansouls; and Pierluca Mariti “PiuttostoChe,” comedian and content creator, to raise awareness of issues of intersectionality, identity and gender equality.

The “Drive me by Locauto” project is developed through interviews on board Locauto vehicles, retracing the most significant places of each protagonist, collecting their stories and reflections on the road.

The four episodes will be published from late September on a weekly basis on the www.locautorent.com/guidami website and Locauto social channels (Facebook, Instagram, Linkedin).