Locauto celebrates its first 40 years

One evening forty years ago, seated around a table, with a clear dream in their heads and a great desire to get busy: a sketch, an almost sketched drawing on a napkin in a historic restaurant in Milan that would later represent the symbol of Italian excellence in car rental, that little elephant that still appears next to the institutional logo today (the passion for rallying inspired the founders in the choice of the company icon, taking inspiration from the historic “Lancia HF” racing team).

Forty years after its founding, Locauto Group wanted to celebrate its first 40 years in style, bringing its employees, operating branches and collaborators for three days to Madonna di Campiglio to spend time together and consolidate those interpersonal relationships that are the foundation of the company’s success.

The occasion was also propitious to present the new joint logo: a new graphic element, the number 40 with the dates of the anniversary, has joined the famous institutional logo, and will be present in all official Locauto communications throughout 2019, with the intention of wanting to extend the 40th anniversary celebrations since its founding throughout the year.

There was time for everyone to relax, between “snowshoeing” and skiing, after taking part in a corporate presentation that projected everyone toward the challenging goals of this new year by sharing the vision and successful contents that have accompanied us in the year just ended (from the consolidation of the car business to the affirmation of the Van Business Unit to the new version of Elefast, Locauto’s full-self-service app that will see its debut in communication precisely in 2019).

There was certainly no shortage of surprises: during the evening, a delegation from Inter and Roma celebrated with Mario and Raffaella Tavazza the successes resulting from the Locauto sponsorships that have accompanied the two football clubs since 2016, who paid tribute to the company with first and second jerseys bearing the number 40 and the inscription “Locauto.” In particular, the visit of a Nerazzurri legend Nicola Berti, who entertained the guests, allowed them to experience firsthand the proverbial friendliness and cordiality of one of the most beloved Nerazzurri.

The evening was masterfully conducted by Locauto’s new brand ambassador, who will be announced soon by the company: a key role that allowed Locauto to identify in a familiar face its values: Italianness, transparency and professionalism.