LOCAUTO EMPHASIZES THE SIMPLICITY AND SPEED OF ITS SERVICES WITH AN IRONIC, FUN AND UNIQUE CAMPAIGN

Milan, April 09, 2024 – Locauto Group, a leading Italian car and commercial vehicle rental company with more than 100 locations throughout Italy, is back on TV with a new commercial that with its ironic and disruptive tone of voice reflects, also in its way of communication, the speed and simplicity of the rental services offered.

The advertising campaign, created with creativity by McCann Worldgroup Italy, aims primarily to reinforcebrand identity and brand recognition. The prominence of the logo for almost the entire duration of the commercial is a guarantee of this, highlighting Locauto’s commitment to positioning itself as a solid and reliable presence perfectly integrated into the everyday lives of its customers.

With this campaign, Locauto confirms its leadership role in the car and van rental industry, offering not only an efficient and fast service, but also a memorable communication, characterized by a highly distinctive irony, which is completely detached from the more institutional tone of voice used by the industry.

From Sunday, April 7, with planning by UM Italy, the 30″ and 15″ TV spot is on air, broadcast on Mediaset channels from April 7 to 20, 2024, on addressable TV on Mediaset Infinity from April 22 to 28, 2024, and on connected TV through Prime Video from April 15 to May 5, 2024. The campaign will then see a digital and social declination through dedicated content on Locauto’s Youtube, Instagram and Facebook channels.