LOCAUTO GROUP AND ROLLING STONE ITALIA TOGETHER TO GIVE VOICE TO ARTISTS’ EMOTIONS ON THE STREETS OF SANREMO

Milan, Feb. 7, 2024 – Locauto Group, a leading car and commercial vehicle rental company with more than 90 locations throughout Italy, joins Rolling Stone Italia to inaugurate the “La Prima Volta – Sanremo Edition powered by Locauto” project during the Italian music festival by involving some young artists from past editions and giving voice to the emotions of their first time on stage.

The format includes the participation of Gaia Gozzi, Luca Marzano and Federico Olivieri aka Gaia, AKA 7EVEN and Olly respectively, who, inside Locauto cars, will have the opportunity to share the story and feelings of their first performance at Sanremo, reliving the unique emotions that accompanied them at such an important moment in their careers.

The journey, which will have as its backdrop the picturesque City of Flowers, will retrace precisely the crucial stages of the experience of the singers involved. This time the car will be the stage and theater of an intimate story that aims to offer an unprecedented behind-the-scenes look at the experience during Italy’s most important music event. The itineraries will end at the prestigious Rolling Stone Italia headquarters in Sanremo.

“We are proud to collaborate with such a valuable and prominent partner in the music industry as Rolling Stone Italia and to open the doors of our cars to the story of such an intimate experience for an artist as her first time on Italy’s most important stage,” said Raffaella Tavazza, CEO Locauto Group.

It will be possible to follow the road experience and all the content produced on Locauto’s social channels through the hashtag #thefirsttime starting today, Feb. 7.