Locauto Group and Virtus Segafredo Bologna sign partnership for 2023/24 sports season

Milan, Oct. 5, 2023 – Locauto Group, a leading car and commercial vehicle rental company with more than 90 offices throughout Italy, has signed a partnership with the Virtus Segafredo Bologna basketball team as Official Rent-a-Car Partner throughout the 2023-2024 sports season.

Virtus Bologna, with its tradition of success in the world of national and European basketball and fresh from winning the Italian title in the Supercoppa, will continue to offer exciting performances to its many passionate fans, now also supported by the strength and enthusiasm of Locauto. For years present in the world of sports, with several partnerships under its belt, the company has decided to take the field once again, this time alongside Bologna’s historic team, to renew its support toward Italian sports, embracing a passion for excellence, a shared dedication to goals and a deep bond with the local community and territory.

“We are honored to partner with Virtus Segafredo Bologna, an iconic team of Italian basketball and synonymous with success, with whom we share some of the fundamental values of sport, based on a deep culture of respect and always performance-oriented,” commented Raffaella Tavazza, CEO Locauto Group. “Locauto is a point of reference for the mobility of Italians and with this partnership, which renews the Group’s commitment to the world of sports, it aims to strengthen its position, getting closer to fans and creating new exclusive and dedicated rental solutions for them, as well as new opportunities for entertainment during games,” concluded Tavazza.

“We are thrilled to welcome,” says Luca Baraldi, CEO of Virtus Segafredo Bologna, “Locauto Group to the great Black V family. The affinities between our values are absolutely shared and reflect our common commitment to respect, excellence and fan engagement. We are proud to be associated with a trusted brand like Locauto, a benchmark in mobility for Italians. We are confident that this partnership can be profitable for both parties.”

This strategic partnership will provide Locauto withbroad exposure among Virtus Bologna‘s fan base, opening up new opportunities for marketing and interaction with the local community and fans, as well as notoriety at the national level: in fact, the agreement provides for online, social and onfield visibility, with the Locauto brand presence at Lega Basket Serie A and Euroleague games. In addition, Locauto will accompany all Virtus Bologna teams with its vehicles during away games in the 2023/24 sports season and will guarantee fans special discounts on its services, which will be defined in the coming weeks.