Locauto launches dynamic pricing…curbside
Locauto premieres a new fan engagement formula
The advertising revolution passes through immediacy and speed. Thanks to a new technological solution, Locauto is now able to broadcast in real time the best car rental rate available on the www.locautorent.com website and App, through edge-of-field LEDs.
The innovative “instant ADV” solution was created in collaboration with Fluid Next, an innovative technology platform that focuses on a disruptive approach, intervening in the traditional logic of sports sponsorship at the stadium. A dynamic message, active at all FC Inter home matches and updated in real time with the best rental rate available at that precise moment.
The experiment, which had already started during the Inter-Milan derby last week, is a concrete example of innovative creativity, which placed the product at the center of communication. Above all, it is the “first of its kind” for a car rental company in the field of integrated communication, which intends to best combine traditional advertising with digital advertising.
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