Locauto relies on Salesforce for market challenge

This is another step forward on the path of technological and digital innovation for Locauto Group, which has decided to rely on Salesforce, the world leader in CRM solutions, to build even more efficient and personalized relationships, experiences and processes around its customers.

Salesforce CRM will soon be adopted progressively by Locauto’s business areas to support both B2B business development activities and B2C marketing activities.

“The corporate sales and marketing segments are two strategically key areas for our company,” said Locauto Vice President Raffaella Tavazza, “which is why we decided to invest further in the technology infrastructure to support the development of these markets. The choice fell on Salesforce because in our opinion it represents the most advanced and flexible CRM system on the market, thus in line with our corporate philosophy.”

Among the novelties coming with the adoption of CRM are new customized initiatives for direct customers, first and foremost the launch of a loyalty program that-announces Raffaella Tavazza-will be particularly dynamic and innovative: “We want to present ourselves on the mobility market as an innovative and different player, breaking the traditional canons of communication and offering our customers unique and cutting-edge solutions. Already today our clients recognize our service as among the highest in the industry, giving us credit for being able to operate in a customized and flexible manner. With Salesforce CRM we will definitely have a leg up and be able to dialogue with our customer base truly in a one-to-one mode.”

“2019 is an important year for Locauto, which reaches the 40th anniversary milestone, as well as for Salesforce, which in 1999 was born with the revolutionary idea of offering companies an easy-to-implement and reliable solution through the cloud,” stressed Ezio Russo, Area Vice President of Salesforce Italy. “We are therefore even more honored to accompany one of the historical leaders in mobility in Italy on its path of innovation precisely on this important anniversary, because what unites our realities is precisely the desire to innovate and find solutions oriented to personalization as a synonym of care and attention for the customer.”