Locauto Takes Sanremo 2023 Together with Doom Entertainment

Milan, Feb. 7, 2023 – Just hours before the start of the Sanremo Festival 2023, Locauto Group, a leading car and commercial vehicle rental company, is inaugurating a communication and digital engagement project with Doom Entertainment, a well-known creative and management agency specializing in the production and distribution of digital content, during the most talked-about and anticipated week of the year.

Content creators Simone Paciello, aka Awed, and Nicky Passerella, aka will in fact be the protagonists of a travel experience on board a Locauto vehicle from Milan to Sanremo right in conjunction with the week of the Italian song festival, and they will pass through some of the most hidden and scenic places of the Liguria region.

Accompanying the two talents on this road trip to discover the territory are the iconic songs of the Festival, the cue for the various social engagement activities organized among the streets of Sanremo, where passers-by and fans of the Sanremo festival will be personally involved.

“We are a company that thrives on passions: from sports to music, we are always looking for opportunities that can reinforce these values and promote them on a broad scale. “Locauto Takes Sanremo,” comments Raffaella Tavazza, CEO Locauto Group, “was developed together with Doom Entertainment precisely with this in mind and we are happy to announce that it will be the first of many social engagement projects we will develop together.

Annamaria Berrinzaghi, CEO Doom Entertainment, says “We are happy and excited to embrace the LOCAUTO group for all social communication in 2023, also creating special projects to make the brand unique and recognizable. Locauto Takes Sanremo is the first of these, which we hope will show the strong synergy and passion we are developing in this teamwork.”

It will be possible to follow the road experience and all the content produced on Locauto’s social channels through the hashtag #LocautoTakesSanremo