MyLocauto Friends is born

Milan, June 22, 2023. An incomparable loyalty program in the rent-a-car industry, aimed at Locauto customers who want to enjoy a rental experience full of exclusive benefits and discounts. In fact, MyLocauto Friends is the only multi-product and multi-channel, free, cross-sell loyalty program with progressive discounts and benefits based on the number of rentals made, which also takes into account the customer’s history since the day of enrollment in the program.

A loyalty program that evolves along with each customer’s rental habits through three levels of advancement (Beginner, Enthusiast and Expert) to take advantage of discounts on hourly and daily rates, reduction and elimination of deductibles, discounts on additional services (e.g., baby seat and refueling), hourly tolerance and more.

“We consider customer centricity,” comments Raffaella Tavazza, CEO Locauto, “a fundamental element of the company’s strategy. MyLocauto Friends was created to offer an even simpler and at the same time exclusive customer experience. A program dedicated to customers who, for years, have chosen Locauto as their mobility partner on a daily basis.”

“As has already been the case with other recent projects,” says Giuliano Benaglio, Chief Marketing Officer , “MyLocauto Friends is also distinguished mainly by the simplicity with which it has been conceived and developed: three levels, easy to reach, that do not oblige any kind of minimum spending. A loyalty program that is available on all direct booking channels and that considers, when the customer enrolls, any existing history with Locauto, thus enhancing their loyalty from day one.”

Participating in the program is simple and free of charge: after creating a profile in the MyLocauto reserved area, it will be possible to access the MyLocauto Friends section and, once you have joined the program, directly view your level and thus have access to the dedicated offers, being able to take advantage of a discount on the car rental rate right away.